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MKTG 414
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Basic Entrepreneurial Skills
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Marketing Tactics
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Marketing Consultant Skills
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Course Outcome
Program Outcomes
Basic Entrepreneurial Skills
Market entrepreneurially - make "competitive angles" that make competitors irrelevant.
Principled Leadership & Ethical Decision-Making
End-to-End Supply Chain Systems Excellence
Strategic Alignment & Global Collaboration
Analytical Insight & Decision Quality
Digital Integration & Human–Technology Coordination
Marketing Tactics
Introduce new products and formulate marketing tactics for startup companies on a limited budget.
Principled Leadership & Ethical Decision-Making
End-to-End Supply Chain Systems Excellence
Strategic Alignment & Global Collaboration
Analytical Insight & Decision Quality
Digital Integration & Human–Technology Coordination
Marketing Consultant Skills
Have the mindset, qualitative skills, and quantitative skills to be a marketing consultant for startup firms.
Principled Leadership & Ethical Decision-Making
End-to-End Supply Chain Systems Excellence
Strategic Alignment & Global Collaboration
Analytical Insight & Decision Quality
Digital Integration & Human–Technology Coordination